The major Chinese PPC search engines are Baidu and Google(guge), which both have partner websites to show the contextual content ads besides their search results. The minor PPC search engines are Sogou, Yahoo, with very limited Chinese search market share.

The search result of Baidu are listed on the left side of a page, just above the organic results, which is condemned by the people in web marketing industry of China. But it obtains much more clicks compared with the ads listed on the right. That is why Baidu PPC can generate huge traffic for company sites. Baidu PPC ads are sold by Baidu itself. Any firm wants to buy Baidu PPC needs to contact baidu's sales department.

If you want to target Chinese users via internet, Chinese Google Adwords is helpful. Jingzhengli PCC team can help you operate the whole Chinese PPC campaign from keywords planning, sales copy writing, budget bidding to optimizing. Jingzhengli can maximize your income on Chinese PPC investment.